Want to capture attention? Learn how to create and optimize Social Media content and blogs. This includes where to get content ideas, how to work with content calendars, and how to create custom-made templates for your business. You will also learn SEO techniques and Social Media hints to be ranked higher on Google, Instagram, and others.
Takeaways
- General guidelines for how to create content
- Social Media
- Blog Posts + SEO
- Landing Page Content
- Product Pages and Category Pages Content
- Content Templates
- AI-Tools for automated Content Creation
Want to rank higher on Google? Learn how to master the best AI tools and how to utilize SEO to generate leads. At the end of this masterclass, you will know how to implement an SEO strategy, have a set of keywords, take home a full SEO check, and know your Next Steps.
Takeaways
- General ranking factors
- How to self-assess your SEO
- Conducting keyword research
- Tools
Do you want to learn the methods to drive engagement and free traffic to your point of sales (Amazon, Bol, Website)? We will show you how to master the three disciplines of successful organic traffic sources and explain important KPIs and the tools to reach them.
Takeaways
- How to make an e-commerce strategy
- Platform Page Optimization (Headings, Text, Images)
- Product Page Optimization (Headings, Text, Images)
- Platform Marketing and Keyword Research on Amazon and Bol
- General guidelines for a Shop on Instagram & Facebook
Learn how to compete for attention with dogs on skateboards. Learn how to create creative and engaging content and how to measure success. At the end of this masterclass, you will know which channels to target, how to create engaging content, and drive sales using Social Media.
Takeaways
- Matching your Buyer Persona with your Social Media Content
- Setting up an e-Commerce store on Social Media
- Creative Content Ideas and Product Placements
- Improving engagement on every platform
- Hashtag Research
- Tools
Want to know how to get a positive ROI out of your ads? Learn which advertising platform is most suitable for your goals, implement forms and pixels, and utilize the AI systems of advertising platforms. Be able to maximize conversions by optimizing landing pages while using experiments.
Takeaways
- Importance of Ads and how to get a positive ROI
- Setting the right goals
- Creating an offer that your customers can't refuse
- What is a good Landing Page?
- Integrating Tracking Pixels
- Hacking the Algorithm
- Experimental Mindset and A/B Testing
Dig deeper beyond the obvious. Find out who your customers are, where their true pain points lie, and how to target them. Finally, connect your client’s pain points to your core values and translate them into content that your clients will understand with personalized templates and examples.
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Takeaways
- The basics of good branding
- The ability to translate your core values into visuals
- Finding your ideal client and building a persona
- Expressing the core of your business
- Create Consistency in your brand