--- title: Masterclasses description: Masterclasses for Small and Medium-Sized Businesses to get started with digital marketing. Content Creation, Google Optimization, Social Media, Ads, and Branding. image: https://nextsteps.one/hubfs/NS_Favicon-1.png --- [Skip to content](https://nextsteps.one/en/masterclass#main-content) [![NextSteps Amazon Händleraccount Entsperrung](https://nextsteps.one/hubfs/NextSteps_ONE_amazon.svg "NextSteps Amazon Händleraccount Entsperrung")](https://www.nextsteps.marketing/) - [1-2-1 Mentoring](https://nextsteps.one/en/1-2-1-marketing-mentoring) - [Services](https://nextsteps.one/en/your-online-marketing) - [Online Marketing Assessment](https://nextsteps.one/en/your-online-marketing#onlinemarketing) - [Content Creation](https://nextsteps.one/en/your-online-marketing#content-marketing) - [Google Optimization](https://nextsteps.one/en/your-online-marketing#googleoptimization) - [Social Media Commerce](https://nextsteps.one/en/your-online-marketing#socialmedia) - [Paid Online Advertising](https://nextsteps.one/en/your-online-marketing#digitalads) - [Branding & Creative Content Creation](https://nextsteps.one/en/your-online-marketing#branding) - [360°-Website Checkup & Development](https://nextsteps.one/en/your-online-marketing#webdevelopment) - [Masterclasses](https://nextsteps.one/en/masterclass) - [Content Creation](https://nextsteps.one/en/masterclass#contentcreation) - [Google Optimization](https://nextsteps.one/en/masterclass#googleoptimization) - [Social Media Commerce](https://nextsteps.one/en/masterclass#socialmedia) - [Paid Online Advertising](https://nextsteps.one/en/masterclass#digitalads) - [Career](https://nextsteps.one/apply-now) - [Contact](https://nextsteps.one/contact) Search START YOUR DIGITAL MARKETING JOURNEY # Masterclasses Get ready to learn how to make your own Next Steps with marketing professionals [**Content Creation**](https://nextsteps.one/en/masterclass#contentcreation) [Learn to create content that captures attention and performs.](https://nextsteps.one/en/masterclass#contentcreation)   [**Google Optimization**](https://nextsteps.one/en/masterclass#googleoptimization) [Learn what to do and the tools to rank high on Google.](https://nextsteps.one/en/masterclass#googleoptimization)   [**e-Commerce**](https://nextsteps.one/en/masterclass#ecommerce) [Drive traffic and engagement to your point of sales.](https://nextsteps.one/en/masterclass#ecommerce)   [**Social Media**](https://nextsteps.one/en/masterclass#socialmedia) [Learn how to compete for attention with dogs on skateboards.](https://nextsteps.one/en/masterclass#socialmedia)   [Paid Digital Ads](https://nextsteps.one/en/masterclass#digitalads) [Everything you need to know about what makes Ads successful.](https://nextsteps.one/en/masterclass#paidads)   [Branding](https://nextsteps.one/en/masterclass#branding) [Learn about your customers and how to translate your values into visuals.](https://nextsteps.one/en/masterclass#branding)   [**Get more information about the Masterclasses **](https://nextsteps.one/en/masterclass#moreinformation) ## Details & Spots ### Content Creation Want to capture attention? Learn how to create and optimize Social Media content and blogs. This includes where to get content ideas, how to work with content calendars, and how to create custom-made templates for your business. You will also learn SEO techniques and Social Media hints to be ranked higher on Google, Instagram, and others. ![FREE for Members](https://www.nextsteps.marketing/hubfs/FREE%20for%20Members.svg)Takeaways - General guidelines for how to create content - Social Media - Blog Posts + SEO - Landing Page Content - Product Pages and Category Pages Content - Content Templates - AI-Tools for automated Content Creation **2,5 - 3 Hours** **200€ per Person** **Dutch**   ### Google Optimization Want to rank higher on Google? Learn how to master the best AI tools and how to utilize SEO to generate leads. At the end of this masterclass, you will know how to implement an SEO strategy, have a set of keywords, take home a full SEO check, and know your Next Steps. ![FREE for Members](https://www.nextsteps.marketing/hubfs/FREE%20for%20Members.svg) Takeaways - General ranking factors - How to self-assess your SEO - Conducting keyword research - Tools **2,5 - 3 Hours** **200€ per Person** **Dutch** ### Coming Soon Please register to our waiting list, and we will message you once we schedule this event.  [Inform me please](https://share.hsforms.com/1Em8or-21S4OsamNxAxqz7Qc7r4x) [Contact us](https://nextsteps.one/contact) ### e-Commerce for Retailers Do you want to learn the methods to drive engagement and free traffic to your point of sales (Amazon, Bol, Website)? We will show you how to master the three disciplines of successful organic traffic sources and explain important KPIs and the tools to reach them.  ![bolcom-logo](https://www.nextsteps.marketing/hubfs/bolcom-logo.svg)     ![amazon-logo](https://www.nextsteps.marketing/hubfs/amazon-logo.svg) ![FREE for Members](https://www.nextsteps.marketing/hubfs/FREE%20for%20Members.svg) Takeaways - How to make an e-commerce strategy - Platform Page Optimization (Headings, Text, Images) - Product Page Optimization (Headings, Text, Images) - Platform Marketing and Keyword Research on Amazon and Bol - General guidelines for a Shop on Instagram & Facebook   **2,5 - 3 Hours** **200€ per Person** **Dutch**   ### Social Media Commerce Learn how to compete for attention with dogs on skateboards. Learn how to create creative and engaging content and how to measure success. At the end of this masterclass, you will know which channels to target, how to create engaging content, and drive sales using Social Media. ![image 3](https://nextsteps.one/hubfs/image%203.svg)   ![image 5](https://nextsteps.one/hubfs/image%205.svg)  ![image 7](https://nextsteps.one/hubfs/image%207.svg)    ![image 6](https://nextsteps.one/hubfs/image%206.svg) ![FREE for Members](https://www.nextsteps.marketing/hubfs/FREE%20for%20Members.svg) Takeaways - Matching your Buyer Persona with your Social Media Content - Setting up an e-Commerce store on Social Media - Creative Content Ideas and Product Placements - Improving engagement on every platform - Hashtag Research - Tools **2,5 - 3 Hours** **200€ per Person** **English** ### Coming SOON Please register to our waiting list, and we will message you once we schedule this event.  [Inform me please](https://share.hsforms.com/1Em8or-21S4OsamNxAxqz7Qc7r4x) [Contact us](https://nextsteps.one/contact) ### Paid Online Advertising Want to know how to get a positive ROI out of your ads? Learn which advertising platform is most suitable for your goals, implement forms and pixels, and utilize the AI systems of advertising platforms. Be able to maximize conversions by optimizing landing pages while using experiments. ![Google](https://nextsteps.one/hubfs/Google.svg)   ![image 3](https://nextsteps.one/hubfs/image%203.svg)   ![image 5](https://nextsteps.one/hubfs/image%205.svg)    ![image 6](https://nextsteps.one/hubfs/image%206.svg) ![FREE for Members](https://www.nextsteps.marketing/hubfs/FREE%20for%20Members.svg)Takeaways - Importance of Ads and how to get a positive ROI - Setting the right goals - Creating an offer that your customers can't refuse - What is a good Landing Page? - Integrating Tracking Pixels - Hacking the Algorithm - Experimental Mindset and A/B Testing **2,5 - 3 Hours** **200€ per Person** **Dutch**   ### Branding Dig deeper beyond the obvious. Find out who your customers are, where their true pain points lie, and how to target them. Finally, connect your client’s pain points to your core values and translate them into content that your clients will understand with personalized templates and examples. Presented you by ![FREE for Members](https://www.nextsteps.marketing/hubfs/FREE%20for%20Members.svg) ![Studio Oda](https://nextsteps.one/hubfs/Studio%20Oda.svg) Takeaways - The basics of good branding  - The ability to translate your core values into visuals - Finding your ideal client and building a persona - Expressing the core of your business - Create Consistency in your brand **2,5 - 3 Hours** **200€ per Person** **Dutch** ### Coming Soon Please register to our waiting list, and we will message you once we schedule this event.  [Inform me please](https://share.hsforms.com/1Em8or-21S4OsamNxAxqz7Qc7r4x) [Contact us](https://nextsteps.one/contact) ### DIDN't Find what you were looking for? We are constantly working to offer you new learning material.  Please share with us if you are searching for another kind of Masterclass or get a free 30-minutes Consulting session with one of our Marketing Experts [here](https://nextsteps.one/en/hello). [Inform me please](https://share.hsforms.com/1Em8or-21S4OsamNxAxqz7Qc7r4x) [Check out our plans](https://nextsteps.one/en/your-online-marketing) ## More Information Please Read before attending the Masterclass. ### How to be prepared for the Masterclass. ### Duration: ### 2,5-3 hours   All the Masterclasses are structured in a way, where we need you to participate actively: 1. Introduction + Overview 2. Topic 1 + Small Task 3. Topic 2 + Small Task 4. Topic 3 + Small Task 5. 30-Minutes Q&A Session to help your business 6. Wrap-up & Next Steps We kindly ask you to prepare the following: 1. Full access to your Social Media Channels (e.g. LinkedIn, Facebook, Instagram), e-Commerce Channels (e.g. Bol, Amazon), Google Analytics, and Google Search Console 2. KPI's you are focussing on the next 6-12 months 3. 3-5 Questions for the Q&A Session [![NextSteps_ONE_white](https://nextsteps.one/hubfs/NextSteps_ONE_white.svg "NextSteps_ONE_white")](https://nextsteps.one/) Step up your goals. Work with industry experts and get an applied learning experience. [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) ##### For Companies Boost your digital marketing by working with industry experts and experienced marketing students. Step up my Business ##### For Students Jumpstart your digital marketing career with the latest tools, advanced techniques and live projects. 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